World Health Organization seeks to recruit a consultant technical officer (Website and Social Media) – (1805303) – Brazzaville, Congo

Important notice : Please note that the deadline for receipt of applications indicated above reflects your personal device’s system settings. 

Purpose of the Post :

The Technical Officer (Social Media and Website) is responsible for developing a social media strategy and materials and supporting the publishing and updating of website materials, that promote the work of WHO in the African Region, ensuring consistency of message, relevance and accuracy of the information.
Objectives of the Programme and of the immediate unit or field activity (Overview of the programme):

The Communications Unit (COM) has a key role to support the Regional Director in the effective delivery of his/her mandate and in the provision of leadership and coordination of the work of WHO in the African Region, particularly with respect to reputation management, health information dissemination, and corporate branding. COM is the lead for development and implementation of the Africa Region communications strategy. The Office prepares communication materials for media, public information documents, Governing Bodies and other partners. COM provides guidance, drafting, editing, graphics and design services to Regional Office Clusters, Country Offices and ISTs. COM is the lead Unit for interface with the media and for guidance to staff throughout the region on the rules for media engagement as well as issues of copyrights, data privacy or other aspects of AFRO communications.

Under the direct supervision of the Regional Communications Manager, the Social Media Officer is expected to develop a social media strategy and materials as well as support the updating of website materials. Incumbent monitors the WHO AFRO social media platforms and web content for consistency of message, relevance and currency of the information, raising concerns to appropriate senior staff for resolution.

 

Summary of Assigned Duties

• Develop a social media strategy for increasing the number of followers and engagement with WHO AFRO’s social media channels ;
• Manage social media channels and engage with audiences, moderating comments on social media posts and intervening as appropriate to answer questions and guide the conversation in consultation with Clusters and programs ;
• Produce social media content from sources such as press releases, speeches, reports, documents and other WHO websites ;
• Liaise with Clusters and Programmes on their social media requirements and developing material for social media platforms ;
• Develop social media campaign material around relevant health themes for the African region, including graphic design of cards ;
• Collect and analyze social media metrics to gauge reach, engagement and other performance measures for social media posts, accounts and campaigns ;
• Create messaging for social media kits for major events ;
• Maintain and identify content for the homepage and main landing pages ;
• Carry out regular quality control by ensuring a consistent presentation across various web pages by ensuring appropriate formatting, layout, placement and relevance ;
• Ensure that there is an appropriate balance of both written, visual and multimedia content on the website and that it is regularly refreshed ;
• Scan new content published on Country Office websites to ensure quality and consistency.

 

Recruitment profile

Competencies :

1. Communicating in a credible and effective way ;
2. Producing results ;
3. Moving forward in a changing environment ;
4. Fostering integration and teamwork ;
5. Creating an empowering and motivating environment.

Functional Skills and Knowledge

Communications and interpersonal skills. Ability to communicate with respect, tact and diplomacy. Thorough knowledge of the principles, techniques and practices of online dissemination of information, via social media mechanisms and the web and. Thorough understanding of the impact of communications on the reputation, image, and success of an organization, as well as the role the web and social media has in this regard. Ability to transform technical information for different target audiences.

 

Education (Qualifications) :

Essential : Bachelor degree in information management or information technology or communications.
Desirable : Postgraduate qualification in communication or Information technology or public health.

 

Experience :

Essential : At least three (3) years’ experience directly in the field of digital media. At least two (2) year’s inclusive experience managing corporate social media accounts and content production.

Desirable :

 

Languages :

• Excellent knowledge of English ;
• Working knowledge of French. (Desirable) ;
• Knowledge of Portuguese is an advantage ;

Other Skills (e.g. IT) :

• Fluency in using Outlook, Word, Excel, and PowerPoint ;
• Experience with Adobe Photo Shop and Adobe Premiere would be an asset. (Desirable).